I can haz iPad?
There’s no question the marketing to younger cohorts is attractive—according to research for FutureM in 2012, kids and tweens have buying power of virtually $1.2 trillion dollars.
Yes. T, trillion.
With the rise of new media there are so many possibilities to market to children. As marketers, we are able to flash messages and branded images and memories in front of little ones before they are cognizant of it even happening. Don’t forget how much they love spending time playing games on the computer and tablets. Yes it’s all fine until suddenly we realize they’re draining the bank!
I came across blogger Jonathan Maziarz’ story on The CMO Site and had to share the reality of growing up in emerging media:
So as you can see new technology is making life easier for us grown-up humans but it’s also giving young people access to a LOT of resources that is could potentially lead to parents paying the price—literally!
As ethical marketers in the digital age, should we consider children even more vulnerable? With a tablet at their fingertips, are children able to determine exactly what it means when they grant access to in-app purchases or innocently Google-searching and buying online? Children are in a world raised by the power of technology but are unaware of the consequences of that power.