False advertising comes too naturally for the food industry

This is kind of a sidebar discussion, but somewhat relevant. I came across this video thanks to Upworthy and thought it was a) hilarious and b) terrifying. In a previous post, I wrote about how I’ve subscribed to a clean(er) way of life when it comes to food choices. I say clean(er) because I can’t always eat organic since, well, this girl is on a budget and I like to live a little every now and then. However, it is important to be conscious of what you’re putting in your body & READ THE INGREDIENTS forchristsake!

This would be great if it wasn’t so true.

The video reminds us of the loopholes food marketers get away with and lead the masses to believe they’re eating healthy, when in fact, the food is just a food-like product. It makes me wonder if these marketers and advertisers ever face a moral/ethical dillema or is it really just all about the money? Clearly…and sadly…it’s probably about that (gmo)-dough!

Be careful & educate yourself, guys! Netflix has a lot of food docs that I highly suggest.

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Natural & organic living: Millennials have time for that!

Fast food companies, like McDonald’s, are scratching their heads because they simply don’t know what to do with us Millennials!

Advertising Age obtained a recent internal memo from the Golden Arches stating the fast-food giant has failed to make it on millennials’ list of top 10 restaurants. “They’re 80 million [people] but they’re influencing the next 80 million, both younger and older,” Gary Stibel, CEO at New England Consulting Group, told AdAge.

Their response: The McWrap

Imagemeh.

My issue, and I don’t think I’m alone here, is, that it’s still from McDonald’s. It’s still processed and full of a ‘chemical shit-storm’ and empty calories. (Thank you pinterest for this new phrase.)

Well McDonald’s & other fast food troths: it might have something to do with the fact that the Millennials are subscribing to healthier lifestyles. Paleo, local, organic, gluten-free, etc. etc. , are rising trends amongst this age group. And we’re willing to pay.

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 We’ve grown up watching the country become obese and other countries knocking at our American fast food diets. Not to mention Food Inc., Forks Over Knives, Food Matters and other popular health documentaries available on Netflix and the internet.

According to Jean Twenge, author of Generation Me, millennials (Generation Y) are a self-absorbed, confident yet open-minded generation, more demanding than their parents ever were.

….yes. but we know what we want…

Soo companies trying-to-reach-us-but-can’t-figure-it-out:

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I can certainly vouch for this rising trend as myself and most of my peers have jumped on the clean-eating bandwagon, therefore McDonald’s is definitely off the menu! What I find interesting is that lot of health and fitness inspiration stems from social media! Hashtags on Instagram and of course the plethora of recipes on Pinterest make it easy for the novice health-nut. Plus, people love to share the meals they’ve cooked on social media, so everyone is bouncing ideas off each other!

Could we hypothesize that it’s social media that’s encouraging us to be health conscious? (I think so!)

With ‘80 million Millennials, all influencing the next 80 million, both younger and older’, what kind of shifts in the food industry are we going to see? As marketers, we need consider these trends so we can better reach this cohort because I don’t think being healthy is going out of style anytime soon.

[My suggestion: If you can’t reach us, hire us!]