#hashtag #facebook

One of my biggest pet peeves is when people use hashtags in their Facebook statuses. I’m always like, this isn’t TWITTER – it means nothing! Literally, hashtagging your text on facebook is just a matter of putting a pound sign and groupingyourletterstogether. There is no function to it, #amiright?

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Well, until now.

Today, Mashable reported that hashtags are coming to Facebook over the next few weeks. Similar to Twitter, Instagram and other social sites, users will be able to easily search for content via the familiar #keywords.

…It’s about time! C’mon Facebook, it’s 2013! It’s actually very surprising how long it’s taken the social media giant to adopt this. Even people who don’t use Twitter or Instagram use hashtags (as I’ve complained) and implemented usage, what, years ago?  And the hashtag “as we know it has existed since 2007”.

Quite the time gap, Facebook. Quite the time gap. Now everyone and their grandma will be thinking in hashtags. (You do it, don’t deny it.)

Image#nofilter. #facebook. #hashtag. #boss.

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Teens & Social Media – Facebook on the Decline [infographic]

teens and social mediaSocial Media Today recently released this infographic identifying the shifting social media trends amongst teenagers.

Key Findings:

  • For Facebook North American active users numbers are declining
  • The average age of Facebook users has risen from 38 to 41 years old
  • The number of Moms getting on Facebook is rising sharply
  • Teens are increasingly going mobile and Facebook is not their favorite app
  • There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers

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As Facebook gets “older” we’re seeing that teenagers are turning to other emerging social media outlets.

In recent weeks, Facebook told CNET on two occasions about its teen-appeal problem. When it filed its annual report, it warned investors for the first time that younger users are turning to other services, particularly Instagram, as a substitute for Facebook.

But as the infographic states Tumblr reigns over Facebook. What is it about Tumblr that is so alluring to teenagers?

Techcrunch explains:

Tumblr proves that the issue is less about public vs. private and more about whether you are findable and identifiable by people who actually know you in real life.

Most Tumblr content falls into three categories:

  1. Photos of young people’s daily lives: studying, buying things, hanging out with friends. Many of these photos are from Instagram or the Tumblr mobile app, which is now quite good.
  2. Entertaining memes and gifs they find on Tumblr and re-share with their friends. A teenage friend of mine told me recently that he tries to post something to his Tumblog on an hourly basis — which requires endless scouring of other Tumblogs for re-bloggable content. Fortunately, the Tumblr Dashboard is designed specifically with this goal in mind: consume lots of things and “reblog” easily. This is where the topic-based photobloggers add value to the ecosystem; it’s why we see Tumblr encouraging the seeding of “rebloggable” content — such as live-Tumbling The Grammys.
  3. Porn and near-porn collections for personal use, usually under a different pseudonym.  (Protip: searches on many keywords at 11 p.m. yield VERY different results than the same searches at 11 a.m. And there’s a NSFW setting if you truly don’t want to see any of it.)

Does this sound familar? Teenagers, amusing images, sharing only with trusted friends? In some ways, Tumblr is actually Facebook 2.0! As Facebook has become a real-life social network infested with parents, co-workers, ex-friends, and people you barely know, Tumblr has become the place where young people express themselves and their ACTUAL INTERESTS with their ACTUAL FRIENDS.

It’s not that teens are abandoning Facebook, they’re looking for means to avoid their parents and even their grandparents by turning to other social networks. What will this mean for the future of marketing and brands reaching this influential demographic?

How much are Facebook Fans worth?

LikeAccording to a study just released by Syncapse, the average value of a brand’s Facebook Fan is $174.17, up 28% since 2010.

Brands can now see the monetary value of their pages’ Likes!

The increase in average Fan value is driven by Fans’ tendencies to be Super Consumers. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.

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Key Findings:

  • Brands with smaller retail prices have comparatively smaller Fan values.
  • Users of brands who also are Fans are more receptive to those brands versus users who are not Fans. Facebook brand Fans are 80% more likely than non0Fans to be brand users.
  • Brand Fans are super consumers and are more active in social media—sharing their good & bad experiences.
  • Fans spend more than non-Fans—averaging approximately $116 more, depending on the category! The clothing-fashion category had the biggest difference with Fans reporting that they spend approximately $257 more per year than non-Fans.
  • Fans advocate more.
  • Brands with high equity or longevity in the marketplace have lower Fan value.
  • Brands with polarized profiles tend to have higher value Fans
  • Fans tend to be brand users before they “Like” a brand’s Facebook page.
  • Personal expression trumps coupons as reasons for Fanning brands.

This study reveals the importance of optimizing your social media strategy by pointing out the value of each individual fan. Facebook is a way to humanize your brand and connect with your fans so it is important to post content every day and engage with your online community. People will feel more a higher affinity for your company thus becoming loyal customers.

Facebook and the social media realm as a whole is leading the way in the mobile world. As we’ve seen, mobile is the future so it’s important to keep that element in mind when investing in the success of your brand!

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Download the full study from Syncapse.