Apple iPhone 5 commercial shows how we share through pictures

Has anyone seen this Apple iPhone commercial, yet? It’s beautiful, captivating, and incredibly relatable. It really exhibits the capabilities of iPhone 5’s camera.

The ad brings to light how much we LOVE to share our lives through pictures – no matter what device we use.

Did you know that as of April 2013, 240 billion photos have been uploaded to Facebook?

That is an inSANE number!

I’ve mentioned in my About page that I love Instagram. Something about getting that perfect shot and adding the right filter can enhance a picture so much! & we get excited for our friends and other users to Like it. “Likes” have really become like social currency in today’s world of sharing. The Apple commercial demonstrates the exercise of capturing that perfect moment and the raw emotion of satisfaction it can bring.

[follow me on instagram: @AmandaSains]


Teens & Social Media – Facebook on the Decline [infographic]

teens and social mediaSocial Media Today recently released this infographic identifying the shifting social media trends amongst teenagers.

Key Findings:

  • For Facebook North American active users numbers are declining
  • The average age of Facebook users has risen from 38 to 41 years old
  • The number of Moms getting on Facebook is rising sharply
  • Teens are increasingly going mobile and Facebook is not their favorite app
  • There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers


As Facebook gets “older” we’re seeing that teenagers are turning to other emerging social media outlets.

In recent weeks, Facebook told CNET on two occasions about its teen-appeal problem. When it filed its annual report, it warned investors for the first time that younger users are turning to other services, particularly Instagram, as a substitute for Facebook.

But as the infographic states Tumblr reigns over Facebook. What is it about Tumblr that is so alluring to teenagers?

Techcrunch explains:

Tumblr proves that the issue is less about public vs. private and more about whether you are findable and identifiable by people who actually know you in real life.

Most Tumblr content falls into three categories:

  1. Photos of young people’s daily lives: studying, buying things, hanging out with friends. Many of these photos are from Instagram or the Tumblr mobile app, which is now quite good.
  2. Entertaining memes and gifs they find on Tumblr and re-share with their friends. A teenage friend of mine told me recently that he tries to post something to his Tumblog on an hourly basis — which requires endless scouring of other Tumblogs for re-bloggable content. Fortunately, the Tumblr Dashboard is designed specifically with this goal in mind: consume lots of things and “reblog” easily. This is where the topic-based photobloggers add value to the ecosystem; it’s why we see Tumblr encouraging the seeding of “rebloggable” content — such as live-Tumbling The Grammys.
  3. Porn and near-porn collections for personal use, usually under a different pseudonym.  (Protip: searches on many keywords at 11 p.m. yield VERY different results than the same searches at 11 a.m. And there’s a NSFW setting if you truly don’t want to see any of it.)

Does this sound familar? Teenagers, amusing images, sharing only with trusted friends? In some ways, Tumblr is actually Facebook 2.0! As Facebook has become a real-life social network infested with parents, co-workers, ex-friends, and people you barely know, Tumblr has become the place where young people express themselves and their ACTUAL INTERESTS with their ACTUAL FRIENDS.

It’s not that teens are abandoning Facebook, they’re looking for means to avoid their parents and even their grandparents by turning to other social networks. What will this mean for the future of marketing and brands reaching this influential demographic?

Post March Madness Statistics — from a Mobile Perspective

March Madness 2013 revealed busted brackets, a Cardinals’ win and possibly the worst leg injury in sports history. Thanks to the growing number of smartphones and tablets – we were able to watch basketball’s Big Dance conveniently at our fingertips.

According to a study by the Consumer Electronics Association (CEA)®, 49% of sports fans said they were specifically interested in watching the NCAA basketball tournament on their mobile devices.

Mobile TV is popular among sports fans, and 65% of sports “Super Fans” describe themselves as early technology adopters. Correspondingly, those least enthusiastic about sports are more likely to identify themselves as late technology adopters (36%), strengthening the positive relationship between sports and technology.

This infographic from Millennial Media features key insights into the audiences engaging with mobile content during March Madness.


Numerous apps, websites and social media have created outlets for us to consume big events like this outside the traditional televised broadcast, revealing that mobile is increasingly prevalent to the modern consumer!

How much are Facebook Fans worth?

LikeAccording to a study just released by Syncapse, the average value of a brand’s Facebook Fan is $174.17, up 28% since 2010.

Brands can now see the monetary value of their pages’ Likes!

The increase in average Fan value is driven by Fans’ tendencies to be Super Consumers. Not only do they tend to be brand users first, they spend more, engage more, advocate more, and are more loyal. The significant and increasing value of a Facebook brand Fan affirms past social marketing investment and mandates deeper commitment and accountability in the future.




Key Findings:

  • Brands with smaller retail prices have comparatively smaller Fan values.
  • Users of brands who also are Fans are more receptive to those brands versus users who are not Fans. Facebook brand Fans are 80% more likely than non0Fans to be brand users.
  • Brand Fans are super consumers and are more active in social media—sharing their good & bad experiences.
  • Fans spend more than non-Fans—averaging approximately $116 more, depending on the category! The clothing-fashion category had the biggest difference with Fans reporting that they spend approximately $257 more per year than non-Fans.
  • Fans advocate more.
  • Brands with high equity or longevity in the marketplace have lower Fan value.
  • Brands with polarized profiles tend to have higher value Fans
  • Fans tend to be brand users before they “Like” a brand’s Facebook page.
  • Personal expression trumps coupons as reasons for Fanning brands.

This study reveals the importance of optimizing your social media strategy by pointing out the value of each individual fan. Facebook is a way to humanize your brand and connect with your fans so it is important to post content every day and engage with your online community. People will feel more a higher affinity for your company thus becoming loyal customers.

Facebook and the social media realm as a whole is leading the way in the mobile world. As we’ve seen, mobile is the future so it’s important to keep that element in mind when investing in the success of your brand!


Download the full study from Syncapse.

Natural & organic living: Millennials have time for that!

Fast food companies, like McDonald’s, are scratching their heads because they simply don’t know what to do with us Millennials!

Advertising Age obtained a recent internal memo from the Golden Arches stating the fast-food giant has failed to make it on millennials’ list of top 10 restaurants. “They’re 80 million [people] but they’re influencing the next 80 million, both younger and older,” Gary Stibel, CEO at New England Consulting Group, told AdAge.

Their response: The McWrap


My issue, and I don’t think I’m alone here, is, that it’s still from McDonald’s. It’s still processed and full of a ‘chemical shit-storm’ and empty calories. (Thank you pinterest for this new phrase.)

Well McDonald’s & other fast food troths: it might have something to do with the fact that the Millennials are subscribing to healthier lifestyles. Paleo, local, organic, gluten-free, etc. etc. , are rising trends amongst this age group. And we’re willing to pay.


 We’ve grown up watching the country become obese and other countries knocking at our American fast food diets. Not to mention Food Inc., Forks Over Knives, Food Matters and other popular health documentaries available on Netflix and the internet.

According to Jean Twenge, author of Generation Me, millennials (Generation Y) are a self-absorbed, confident yet open-minded generation, more demanding than their parents ever were.

….yes. but we know what we want…

Soo companies trying-to-reach-us-but-can’t-figure-it-out:


I can certainly vouch for this rising trend as myself and most of my peers have jumped on the clean-eating bandwagon, therefore McDonald’s is definitely off the menu! What I find interesting is that lot of health and fitness inspiration stems from social media! Hashtags on Instagram and of course the plethora of recipes on Pinterest make it easy for the novice health-nut. Plus, people love to share the meals they’ve cooked on social media, so everyone is bouncing ideas off each other!

Could we hypothesize that it’s social media that’s encouraging us to be health conscious? (I think so!)

With ‘80 million Millennials, all influencing the next 80 million, both younger and older’, what kind of shifts in the food industry are we going to see? As marketers, we need consider these trends so we can better reach this cohort because I don’t think being healthy is going out of style anytime soon.

[My suggestion: If you can’t reach us, hire us!]

Nail it, guys!

I feel like men typically have a natural resistance to Pinterest– at least the ones that I deal with. Well fret no more, guys, because this happened:


Not sure if anyone has seen this before but I actually just learned about it via my newsfeed (of course). One of my guy friends embedded the link into a status saying,

“Ohh, I understand Pinterest now!”

Hilarious. Apparently the cursive font type of Pinterest and plethora of wedding gowns, women’s fashion and cutesy recipes were just too much. & I don’t blame you! I agree that Pinterest is a bit feminine and I think this serves as a fun & quirky platform for men to comfortably share their Manteresting things! I can’t get over the name either, classic.



It’s basically set up the same as Pinterest, categorically and such. But instead of pinning or liking, guys can “Nail it!” “Bump It!” or “Talk.” How cleverly simple.

Guys, you now have a social platform where you can easily share your manly culinary prowess, pictures of hot chicks, brotastic moments and of course cars and/or guns. I’ve never been so amused by male target marketing. Touche.

Children Consumers: With great power comes great irresponsibility


I can haz iPad?

There’s no question the marketing to younger cohorts is attractive—according to research for FutureM in 2012, kids and tweens have buying power of virtually $1.2 trillion dollars.

Yes. T, trillion.

With the rise of new media there are so many possibilities to market to children. As marketers, we are able to flash messages and branded images and memories in front of little ones before they are cognizant of it even happening. Don’t forget how much they love spending time playing games on the computer and tablets. Yes it’s all fine until suddenly we realize they’re draining the bank!

I came across blogger Jonathan Maziarz’ story on The CMO Site and had to share the reality of growing up in emerging media:


So as you can see new technology is making life easier for us grown-up humans but it’s also giving young people access to a LOT of resources that is could potentially lead to parents paying the price—literally!

As ethical marketers in the digital age, should we consider children even more vulnerable? With a tablet at their fingertips, are children able to determine exactly what it means when they grant access to in-app purchases or innocently Google-searching and buying online? Children are in a world raised by the power of technology but are unaware of the consequences of that power.