Post March Madness Statistics — from a Mobile Perspective

March Madness 2013 revealed busted brackets, a Cardinals’ win and possibly the worst leg injury in sports history. Thanks to the growing number of smartphones and tablets – we were able to watch basketball’s Big Dance conveniently at our fingertips.

According to a study by the Consumer Electronics Association (CEA)®, 49% of sports fans said they were specifically interested in watching the NCAA basketball tournament on their mobile devices.

Mobile TV is popular among sports fans, and 65% of sports “Super Fans” describe themselves as early technology adopters. Correspondingly, those least enthusiastic about sports are more likely to identify themselves as late technology adopters (36%), strengthening the positive relationship between sports and technology.

This infographic from Millennial Media features key insights into the audiences engaging with mobile content during March Madness.

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Numerous apps, websites and social media have created outlets for us to consume big events like this outside the traditional televised broadcast, revealing that mobile is increasingly prevalent to the modern consumer!

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One thought on “Post March Madness Statistics — from a Mobile Perspective

  1. Hi Amanda,

    Great infographic on March Madness stats from a mobile perspective. Livings in Atlanta I had the privileged to experience the Final Four and I can tell you that any brand with a mobile charging station was the belle of ball. The city of Atlanta was packed with experiential brand experiences from samplings, to a giant Ferris Wheel, free concerts and more, but the brands that provided mobile phone charging stations received the most action. A moment without a mobile phone left you feeling disconnected from the events since a lot of the brands provided enhanced Final Four experiences through mobile.

    Naturally AT&T, a NCAA Sponsor was all over the mobile frenzy. To enhance their customer’s bandwidth, AT&T deployed Cell on Wheels (COWs) at Philips Arena where the NCAA® Division II and III Championship Games will be held as well as Centennial Olympic Park where many Final Four® events will take place. COWs are designed to temporarily augment capacity in areas where we expect to see high levels of network traffic during the event.

    AT&T was prepared for an uptick in customers eager to learn more about onsite activities, watch games and keep an eye on their brackets. In addition to its 4G LTE service, launched in September 2011, AT&T has deployed enhanced backhaul connections to cell sites on and around the Final Four® event sites in the Georgia Dome and GWCC to increase coverage and capacity for customers attending the festivities. (AT&T, 2013). For all those AT&T mobile customers, coverage, bandwidth and speed was amazing for those of us who were not AT&T customers the Cell on Wheels became something else, but overall the brands was prepared to help customers stay connected to everything Final Four.

    References:
    AT&T. (2013, March 28). AT&T Tips off 2013 NCAA® Men’s and Women’s March Madness® and Final Four® Weekend Activities. Retrieved from http://www.att.com/gen/press-room?pid=23985&cdvn=news&newsarticleid=36219

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