March Madness 2013 revealed busted brackets, a Cardinals’ win and possibly the worst leg injury in sports history. Thanks to the growing number of smartphones and tablets – we were able to watch basketball’s Big Dance conveniently at our fingertips.
According to a study by the Consumer Electronics Association (CEA)®, 49% of sports fans said they were specifically interested in watching the NCAA basketball tournament on their mobile devices.
Mobile TV is popular among sports fans, and 65% of sports “Super Fans” describe themselves as early technology adopters. Correspondingly, those least enthusiastic about sports are more likely to identify themselves as late technology adopters (36%), strengthening the positive relationship between sports and technology.
This infographic from Millennial Media features key insights into the audiences engaging with mobile content during March Madness.
Numerous apps, websites and social media have created outlets for us to consume big events like this outside the traditional televised broadcast, revealing that mobile is increasingly prevalent to the modern consumer!