Natural & organic living: Millennials have time for that!

Fast food companies, like McDonald’s, are scratching their heads because they simply don’t know what to do with us Millennials!

Advertising Age obtained a recent internal memo from the Golden Arches stating the fast-food giant has failed to make it on millennials’ list of top 10 restaurants. “They’re 80 million [people] but they’re influencing the next 80 million, both younger and older,” Gary Stibel, CEO at New England Consulting Group, told AdAge.

Their response: The McWrap

Imagemeh.

My issue, and I don’t think I’m alone here, is, that it’s still from McDonald’s. It’s still processed and full of a ‘chemical shit-storm’ and empty calories. (Thank you pinterest for this new phrase.)

Well McDonald’s & other fast food troths: it might have something to do with the fact that the Millennials are subscribing to healthier lifestyles. Paleo, local, organic, gluten-free, etc. etc. , are rising trends amongst this age group. And we’re willing to pay.

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 We’ve grown up watching the country become obese and other countries knocking at our American fast food diets. Not to mention Food Inc., Forks Over Knives, Food Matters and other popular health documentaries available on Netflix and the internet.

According to Jean Twenge, author of Generation Me, millennials (Generation Y) are a self-absorbed, confident yet open-minded generation, more demanding than their parents ever were.

….yes. but we know what we want…

Soo companies trying-to-reach-us-but-can’t-figure-it-out:

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I can certainly vouch for this rising trend as myself and most of my peers have jumped on the clean-eating bandwagon, therefore McDonald’s is definitely off the menu! What I find interesting is that lot of health and fitness inspiration stems from social media! Hashtags on Instagram and of course the plethora of recipes on Pinterest make it easy for the novice health-nut. Plus, people love to share the meals they’ve cooked on social media, so everyone is bouncing ideas off each other!

Could we hypothesize that it’s social media that’s encouraging us to be health conscious? (I think so!)

With ‘80 million Millennials, all influencing the next 80 million, both younger and older’, what kind of shifts in the food industry are we going to see? As marketers, we need consider these trends so we can better reach this cohort because I don’t think being healthy is going out of style anytime soon.

[My suggestion: If you can’t reach us, hire us!]

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3 thoughts on “Natural & organic living: Millennials have time for that!

  1. Hi Amanda,

    You hit the nail on the head with this post. I heard about the McWrap and I have not tried it. I do not eat a lot of fast food because I prefer to grocery shop and cook.

    I think that it will be difficult for McDonald’s to be known for nutritious or slightly healthy food. It will take a lot to change the idea of the “fast food” McDonalds that consumers have in their head. Actually, I think that they would have to revamp their entire menu and conduct a hardcore marketing campaign. But even then, that will be a challenge.

    The best thing that McDonalds can do is to be honest of their products and foods.

  2. Pingback: False advertising comes too naturally for the food industry | keeping up with emerging media

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